[via Reflections of a Newsosaur: Worst quarter for newspapers: Sales dive $2.6B]
‘In the worst quarter in modern history for American newspapers, advertising sales fell by an unprecedented 28.3% in the first three months of 2009, plunging sales by more than $2.6 billion from the prior year.
Statistics posted without publicity on the website of the Newspaper Association of America show that print ad sales fell by a historic 29.7% to $5.9 billion in the first period of this year and that online sales fell a record 13.4% to $696.3 million.
The worst percentage decline was in the highly profitable classified advertising category. which dived 42.3% to produce slightly less than $1.5 billion in sales.
[…]
The $2.6 billion sales decline in the first period of this year is equal to almost a third of the $7.5 billion that newspaper ad revenues fell in all of 2008. Newspaper ad sales last year fell 16.6% to $37.8 billion, making it by far the worst 12 months in the history of the industry.’